Being a core lord can mean a lot of things, but the most important is being a hardcore surfer both in and out of the water. You wake up early to lay some fucking rail and you put surfing above everything else, no matter what. But being a real lord is so much more than sick carves and packing close-outs. Being a core lord means you don’t give a fuck what anyone else thinks. You stay true to yourself in the face of any and all adversity foolish enough to cross your path.

 

Corelords™ isn’t a person, an account, or a company, it’s an homage to those who lay rail and kill barrels. A tribute to those who never gave a fuck and those who never will.